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Dr. Hauschka - Care for What You Love
International Film & Photo Campaign for the lovebrand Dr. Hauschka
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Directress:
Katharina Ziemkus
Katharina Ziemkus
DoP:
Jens Wirtzfeld
Jens Wirtzfeld
Directress Social:
Lena Moser
Lena Moser
DoP Social:
Thomas Spitschka
Thomas Spitschka
Client:
Dr. Hauschka
Dr. Hauschka
Agency:
lehof CAMPAIGN
lehof CAMPAIGN
lehof campaign x commercial
Together with director Katharina Ziemkus and DoP Jens Wirtzfeld, the creative unit lehof campaign created its own international-looking visual world that divided the central theme "Care for what you love" into three pillars. Thus, Dr. Hauschka's new campaign calls for caring equally for the planet, the people around you and, of course, one's own skin - three elements that are firmly linked in the eyes of the brand and convey the philosophy behind the products. Go and watch a summary of all the assets here.
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CARE FOR WHAT YOU LOVE.
With over 300 assets distributed in 26 countries since March 15, the "Care for what you love" campaign is the most international campaign of the Dr. Hauschka brand so far. And it' s not only the distribution that is international, the full-funnel campaign made use of the best talents in grading, sound-design and edit from all over Europe.
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WE CARE ABOUT THE BEST MINDS.
Since the campaign was rolled out in 27 countries on a wide variety of media, there was a lot of focus on international perspectives in both concept and production. Thanks to lehof's talent-first approach, the right creatives were recruited internationally for the project. Starting with director Katharina Ziemkus (now with media.monks in Amsterdam), the right creative people were brought on board: Jens Wirtzfeld as DoP and Britta Kaisers as editor from Düsseldorf, Julian Essink from LA USA & Berlin as the Photographer, Qianwei Tong from Amsterdam is responsible for the grading of the films and BergDahl from Stuttgart created the unique sound design. This way lehof produced over 300 different assets that will be used in the final campaign in collaboration with Mediaplus and Dr. Hauschka.
WE CARE FOR INTEGRATED PRODUCTION.
Together with director Katharina Ziemkus, lehof Campaign developed the concept of the photo & video campaign by creating a unique, international-looking visual world that encourages people to pay attention to the environment, the people around them and, of course, their own skin. Thanks to the perfectly coordinated workflow between lehof Commercial & lehof Campaign under one roof, further social media concepts as well as a unique photo shoot could be implemented in addition to the production of the main film on location. The integrated production approach created synergies that saved costs on the production side while increasing brand recognition across all media platforms.
WE CARE FOR SOCIAL MEDIA.
We care for social media and think beyond the classic format boundaries by implementing suitable social media concepts as further touchpoints from the very start. It is unique how much creative freedom Dr. Hauschka granted us throughout the entire "Care for what you love" campaign. This trust and the great exchange enabled lehof Campaign to create unique images & video assets that tell the campaign message with high international recognition value via print as well as social media. The new Dr. Hauschka campaign not only consists of one hero film defining the central theme. It also conveys the main message by portraying the directress Katharina Ziemkus, creating cutdowns with individual voice-overs, shooting a BTS video, Instagram reels and a photo-print-series.
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WE CARE ABOUT CREATIVITY.
The campaign shoot took place at the same location as the main shoot and continues the visual world of the campaign with a strong recognition value via print. With his individual approach, photographer Julian Essink was the perfect fit for the campaign. He has already worked for clients such as Vouge, Zalando and addidas and photographed editorials for magazines. He immediately understood what the Dr. Hauschka campaign was all about and together with lehof Campaign he developed a visual language that stands out from conventional advertising views and contrasts them completely.
Media
Media
„Wir briefen und der Dienstleister setzt um – das ist meist nicht der Dr. Hauschka-Weg. Wir verstehen Kreativität so, dass man ihr Raum geben muss um Ideen zu gestalten. lehof hat sich auf diesen Weg sofort eingelassen und mit einem gut ausgewählten Team und einem passenden Konzept den Markenkern getroffen und die „Care for what you love“-Kampagne in internationale Bilder übersetzt. Neben viel Kreativität war der Überblick immer da. LeHof hat eine tolle integrierte Produktion geschaffen - Film, Foto und Social Media wurden gemeinsam gedreht und geshootet. Die Assets werden nun in über 20 Märkten ausgespielt und steigern die internationale Markenwiedererkennung.“
Katharina Hönes - Markenmanagement Dr. Hauschka

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LET’S WORK TOGETHER.

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Robert Richarz
E-mail: robert@lehofmedia.com
Phone: +49 89 264878010

Berlin office: Rheinsberger Str. 76/77 11115 Berlin
Hamburg office: Stadtdeich 2-4, 20097 Hamburg
Munich HQ office: Amalienstraße 62 80799 Munich
Berlin office: Rheinsberger Str. 76/77 11115 Berlin
Hamburg office: Stadtdeich 2-4, 20097 Hamburg
Munich HQ office: Amalienstraße 62 80799 Munich