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Dr. Hauschka - Care for What You Love
International Film & Photo Campaign for the lovebrand Dr. Hauschka.
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Directress:
Katharina Ziemkus
Katharina Ziemkus
Creative Supervision:
Philip Hofmann
Philip Hofmann
DoP Social:
Lena Moser
Lena Moser
Client:
Dr. Hauschka
Dr. Hauschka
Agency:
lehof campaign
lehof campaign
lehof campaign x commercial
Together with director Katharina Ziemkus and DoP Jens Wirtzfeld, the creative unit lehof campaign created its own international-looking visual world that divided the central theme "Care for what you love" into three pillars. Thus, Dr. Hauschka's new campaign calls for caring equally for the planet, the people around you and, of course, one's own skin - three elements that are firmly linked in the eyes of the brand and convey the philosophy behind the products. Go and watch a summary of all the assets here.
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WE CARE ABOUT CREATIVITY.
The campaign shoot took place at the same location as the main shoot and continues the visual world of the campaign with a strong recognition value via print. With his individual approach, photographer Julian Essink was the perfect fit for the campaign. He has already worked for clients such as Vouge, Zalando and addidas and photographed editorials for magazines. He immediately understood what the Dr. Hauschka campaign was all about and together with lehof Campaign he developed a visual language that stands out from conventional advertising views and contrasts them completely.
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WE CARE FOR SOCIAL MEDIA.
We care for social media and think beyond the classic format boundaries by implementing suitable social media concepts as further touchpoints from the very start. It is unique how much creative freedom Dr. Hauschka granted us throughout the entire "Care for what you love" campaign. This trust and the great exchange enabled lehof Campaign to create unique images & video assets that tell the campaign message with high international recognition value via print as well as social media. The new Dr. Hauschka campaign not only consists of one hero film defining the central theme. It also conveys the main message by portraying the directress Katharina Ziemkus, creating cutdowns with individual voice-overs, shooting a BTS video, Instagram reels and a photo-print-series.
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WE CARE FOR INTEGRATED PRODUCTION.
Together with director Katharina Ziemkus, lehof Campaign developed the concept of the photo & video campaign by creating a unique, international-looking visual world that encourages people to pay attention to the environment, the people around them and, of course, their own skin. Thanks to the perfectly coordinated workflow between lehof Commercial & lehof Campaign under one roof, further social media concepts as well as a unique photo shoot could be implemented in addition to the production of the main film on location. The integrated production approach created synergies that saved costs on the production side while increasing brand recognition across all media platforms.
„Wir briefen und der Dienstleister setzt um – das ist meist nicht der Dr. Hauschka-Weg. Wir verstehen Kreativität so, dass man ihr Raum geben muss um Ideen zu gestalten. lehof hat sich auf diesen Weg sofort eingelassen und mit einem gut ausgewählten Team und einem passenden Konzept den Markenkern getroffen und die „Care for what you love“-Kampagne in internationale Bilder übersetzt. Neben viel Kreativität war der Überblick immer da. LeHof hat eine tolle integrierte Produktion geschaffen - Film, Foto und Social Media wurden gemeinsam gedreht und geshootet. Die Assets werden nun in über 20 Märkten ausgespielt und steigern die internationale Markenwiedererkennung.“
Katharina Hönes - Markenmanagement Dr. Hauschka

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LET’S WORK TOGETHER.

Employee image

Philip Hofmann
E-mail: philip@lehofmedia.com
Phone: +49 89 264878030

Berlin office: Rheinsberger Str. 76/77 11115 Berlin
Hamburg office: Stadtdeich 2-4, 20097 Hamburg
Munich HQ office: Amalienstraße 62 80799 Munich
Berlin office: Rheinsberger Str. 76/77 11115 Berlin
Hamburg office: Stadtdeich 2-4, 20097 Hamburg
Munich HQ office: Amalienstraße 62 80799 Munich