Together with director Katharina Ziemkus and DoP Jens Wirtzfeld, the creative unit lehof campaign created its own international-looking visual world that divided the central theme "Care for what you love" into three pillars. Thus, Dr. Hauschka's new campaign calls for caring equally for the planet, the people around you and, of course, one's own skin - three elements that are firmly linked in the eyes of the brand and convey the philosophy behind the products. Go and watch a summary of all the assets here.

The campaign shoot took place at the same location as the main shoot and continues the visual world of the campaign with a strong recognition value via print. With his individual approach, photographer Julian Essink was the perfect fit for the campaign. He has already worked for clients such as Vouge, Zalando and addidas and photographed editorials for magazines. He immediately understood what the Dr. Hauschka campaign was all about and together with lehof Campaign he developed a visual language that stands out from conventional advertising views and contrasts them completely.

We care for social media and think beyond the classic format boundaries by implementing suitable social media concepts as further touchpoints from the very start. It is unique how much creative freedom Dr. Hauschka granted us throughout the entire "Care for what you love" campaign. This trust and the great exchange enabled lehof Campaign to create unique images & video assets that tell the campaign message with high international recognition value via print as well as social media. The new Dr. Hauschka campaign not only consists of one hero film defining the central theme. It also conveys the main message by portraying the directress Katharina Ziemkus, creating cutdowns with individual voice-overs, shooting a BTS video, Instagram reels and a photo-print-series.

Together with director Katharina Ziemkus, lehof Campaign developed the concept of the photo & video campaign by creating a unique, international-looking visual world that encourages people to pay attention to the environment, the people around them and, of course, their own skin. Thanks to the perfectly coordinated workflow between lehof Commercial & lehof Campaign under one roof, further social media concepts as well as a unique photo shoot could be implemented in addition to the production of the main film on location. The integrated production approach created synergies that saved costs on the production side while increasing brand recognition across all media platforms.