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Chiemseer
Creating content & social media presence for the German beer brand Chiemseer.
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Client:
Chiemseer
Chiemseer
Group:
Paulaner Gruppe
Paulaner Gruppe
@chiemseer
We build Instagram accounts from the ground up. At Chiemseer, the focus lays on creating a consistent and unique Instagram account that clearly positions the brand and not only appeals to the target group but also inspires and brings them together. Follow us on Instagram!
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MISSION STATEMENT
Creating digital personal experiences & aligned holistic touchpoints. We wanted to create a young beer account that conveys the brand values in a very accessible way. Our young communication strategy leaves room for original and innovative content that keeps the Chiemsee account in tune with the times and makes it unique in the world of German beer brands.
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STRATEGY
For us, it was important not only to convey the Chiemseer lifestyle and its values in an authentic and consistent way, but also to offer the target group real added value through inspiring, original and entertaining content without breaking away from the brand world. Our brand communication strategy in social media offers room for this content variation and is based on three themes, which all pay off on the defined communication core "Your personal moment of pleasure". YOUR VALUES, RELEVANT FOR YOU, YOUR COMMUNITY
IMPLEMENTATION
We interpret the Chiemseer brand in a modern way on social media. Our growth strategy is made up of different components, which we will describe in more detail below.
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VISUAL LANGUAGE
Through our integrated content productions, the account speaks a consistent, high-quality and appealing visual language.
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RELEVANCE
We work creatively on the zeitgeist. The account creates added value for the target group by providing original content that entertains, inspires and informs.
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COMMUNITY MANAGEMENT
The community is a big part of our strategy and it shows in the engagement rate of the account. It currently averages 17%. This success is due to the fact that our social media managers have been interacting with the community every day since day 1 and their content is actively celebrated on the account through reposts. Our approach is to let their moments of joy become a part of the account. Whether in the story or in the feed. In addition, we organize various giveaways in close cooperation with the Chiemseer brand in order to give something back to the community and to attract more potential followers to the account.
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COOPERATIONS
By cooperating with influencers with a certain community background, we specifically pick up parts of the target group with content that is not only relevant to them but also authentic at the same time. After the #vanlife community was successfully reached with a first cooperation, further cooperations will follow in 2023.
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PAID MEDIA STRATEGY
With our holistic paid media strategy, content is optimally used to continuously activate the online affine target group for the brand as well as the account.
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LET’S WORK TOGETHER.

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Philip Hofmann
E-mail: philip@lehofmedia.com
Phone: +49 89 264878030

Munich HQ office: Amalienstraße 62 80799 Munich
Munich HQ office: Amalienstraße 62 80799 Munich